Google Cloud offers shops with new generative AI tools

Google’s cloud company revealed in a statement on Thursday that it has developed numerous new tools for retailers leveraging generative artificial intelligence to enhance online shopping experiences and other retail processes.

One of the new items in the suite is a chatbot with generative AI that retailers can employ on their websites and mobile applications. According to Google, the virtual assistants are able to converse with customers and provide product recommendations based on their tastes.

“In only a year, generative AI has morphed from a barely recognized concept to one of the fastest-moving capabilities in all of technology and a critical part of many retailers’ agendas,” Carrie Tharp, Google Cloud’s vice president of strategic industries, said in the release.

The most recent illustration of generative AI’s expanding impact in the retail sector is found in Google Cloud’s products. In September, Amazon released an AI tool for merchants, and many shops used the emerging technology to enhance their offerings during the most recent holiday shopping season.

Google also revealed a sizable language model function on Thursday, claiming it will improve the caliber of product searches. According to the firm, the feature is presently accessible in a few stores, and a wider release is planned for later this year.

In addition, solutions for improving merchants’ customer support systems and streamlining their product cataloging procedures are included in Google’s recently released AI products.

In addition to e-commerce, physical stores are receiving new artificial intelligence capabilities via Google Distributed Cloud Edge, an already-available hardware and software package.

The most recent AI tools from Google Cloud are being announced just a few days before the National Retail Federation’s annual meeting in New York City begins.