Medium Rare and CommBank Partner to Launch a Financial TV Series


Boomtown Pictures and Medium Rare Content Agency collaborated to create a TV series for CommBank that will air on Network 10.

With the theme of “The Brighter Side,” the eight-week television series intends to educate Australians by providing them with fresh concepts and useful advice to help them take charge of their financial future.

CommBank personal finance expert Jess Irvine, behavioural economist Evan Lucas, chef Adam Liaw, journalist Narelda Jacobs OAM, and host Georgie Tunny of The Project will all appear in it when it premieres on Network 10 on Saturday, May 11 at 6 p.m.

Medium Rare managing director Nick Smith said: “As the biggest content agency in Australia, storytelling is at the heart of what we do. We deliver robust content ecosystems for the biggest brands in Australia and the opportunity to add television to our mix can only benefit our clients.”

With the debut of the TV show, Medium Rare’s content network with CommBank has expanded even further. Brighter, CommBank’s magazine, was introduced by the agency in 2023 and is available online and in 660 branches across the country.

In its eighth annual Top Companies List, LinkedIn named CommBank the best employer for career growth in Australia, coinciding with the program’s launch.

NAB and Telstra come after CommBank. Rest completes the top five, with Australian Super coming in at number four.

Raeesa Sayyad

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