Most Valuable Tech Brands in South Africa

MTN is still the most valuable tech brand in South Africa, even though its value decreased by over $800,000 (R15 million) between 2023 and 2024.

This is supported by data from Brand Finance, which ranks several South African banking, telecom, and broadcasting companies among the most valuable.

MTN, Vodacom, Standard Bank, FNB, Absa, Investec, and MultiChoice are a few of these.

Additionally, according to its data, MTN’s lead over Vodacom, the runner-up, has shrunk.

MTN’s valuation dropped to $3.570 (R66.71 billion) in 2024 from $4.375 million (R81.60 billion) in 2023.

According to Brand Finance, MTN’s strong market presence and brand value are evidence of its ability to hold the top spot despite a decline in its valuation.

According to Jeremy Sampson, Chairman of Brand Finance Africa, “the telecommunications giant’s international presence in over 21 markets worldwide has enabled them to build a resilient global South African brand.”

“This is demonstrated by Nigeria emerging as its largest market, not just in user base but also in revenue generation, surpassing its South African operations by nearly R30 billion.”

Vodacom saw a slight decrease in valuation as well—less than R1 billion. From $2.345 million (then R43.82 billion) in 2023 to $2.298 million (then R42.94 billion) in 2024, its valuation decreased.

South Africa’s most valuable bank, Standard Bank, saw an increase in valuation between 2023 and 2024.

Brand Finance data indicates that in 2023 Standard Bank was valued at $1.748 million (then R32.67 billion). To reach $1.966 million (R36.74 billion), it has increased by about R4 billion.

There isn’t much of a value difference between the next two most valuable banking brands in South Africa, Absa, and FNB.

Between 2023 and 2024, both saw a decline in their valuations; FNB’s saw the biggest decline, coming in at about R2.8 billion.

From $1.540 million (then R28.78 billion) in 2023 to $1.391 million (then R25.99 billion) in 2024, FNB’s valuation decreased.

Absa’s valuation decline, however, was less dramatic at just under R2.2 billion. In 2023, its valuation was $1.492 million (R27.88 billion), and by 2024, it had dropped to $1.376 million (R25.71 billion).

The difference in Investec’s valuation between 2023 and 2024 was almost R1 billion. In South Africa, it ranks as the fourth most valuable banking brand.

Its valuation increased from $992 (then R18.54 billion) in 2023 to $1.041 (then R19.45 billion) in 2024, crossing the $1 million threshold.

In South Africa, MultiChoice is the seventh most valuable tech brand. Between 2023 and 2024, the broadcaster’s valuation increased by slightly less than half a million rand.

In 2023, the owner of DStv was estimated to be worth $974 million (then R18.20 billion). In 2024, this amount increased to $999 million (R18.67 billion).