Netflix’s cheapest ad-free subscription plan has been discontinued for US and UK customers.
The streaming giant’s basic plan, which was accessible for $9.99 per month in the US and £6.99 in the UK, is presently at this point not accessible for new or rejoining members. Existing plan subscribers will be able to keep their subscriptions.
The service’s $6.99/£4.99 per month ad-supported tier remains the least expensive option for subscribers, however, the most expense-proficient option for those who don’t want advertisements is the standard plan priced at $15.49/£10.99. Netflix’s premium plan for $19.99/£15.99 additionally remains.
While writing about their profit yesterday (July 19), Netflix said: “In Q1, we lowered prices in several less penetrated markets, and in Q2, we phased out our Basic ads-free plan for new and rejoining members in Canada (existing members on the Basic ads-free plan are unaffected).
“We’re now doing the same in the US and the UK. We believe our entry prices in these countries – $6.99 in the US, £4.99 in the UK, and $5.99 in Canada – provide great value to consumers given the breadth and quality of our catalog.”
The report likewise uncovered that subscriber numbers had flooded in spring as the streaming service carried out its controversial crackdown on password sharing. The change implies Netflix clients can’t share their password with individuals beyond their household for free, however, they can pay extra to amount to two sub-accounts.
This most recent report shows Netflix finished June with more than 238 million subscribers, adding 5.9 million members since March. In a letter to shareholders, the streaming giant is expecting losses as an impact of the continuous SAG-AFTRA strikes.
This is the first time the two actors and writers have picketed all the while beginning around 1960, and could influence a large number of the TV programs and movies you watch.
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