Shubman Gill Stars in Tata Capital’s “Mitaye Faasle” Campaign

Tata Capital, the Tata Group’s flagship financial services company, launches its current campaign, ‘Mitaye Faasle’, featuring brand ambassador Shubman Gill. The realization that people sometimes fail to achieve the goals they set for themselves despite exerting unwavering effort serves as the basis for the campaign. They might want to buy a new house, or a new car, expand their business, fund the education of their children, and many other things.

Tata Capital’s “Mitaye Faasle” marketing campaign highlights the financial enabler role it plays in assisting customers in achieving their goals. It demonstrates how Tata Capital assists customers in securing a home, expanding a business, or purchasing their first two-wheeler.

The campaign consists of three films that tell stories of relatable scenarios from the everyday lives of customers and draw parallels between Shubman Gill’s journey and that of the audience. Tata Capital’s comprehensive marketing campaign will run for 3 to 4 weeks on TV, OOH, Social Media, and other digital media outlets.

Abonty Banerjee, chief operating officer – of digital and marketing, at Tata Capital Ltd., stated that the “‘Mitaye Faasle’ campaign talks about the immense efforts made by customers in achieving their goals, and the role of Tata Capital in empowering them financially.”

The parallels between Shubman Gill’s remarkable story of overcoming challenges and our customers’ story are drawn in the stories. In the same way that Gill’s journey represents perseverance and success, so do our clients’ efforts to achieve their goals. Tata Capital continues to assist customers in realizing their goals. We are confident that all of our current and potential customers will connect with these stories.