The young artist celebrated his own successes as an artist at the time he was still visiting the high school. A few years later, he is helping other youngsters to similar victories.
Imagine being 15 years old, and working with the industry’s elite on a daily. Top tier artists such as Tiësto, Hardwell, Swedish House Mafia, Martin Garrix, and Steve Angello. Angello, who took Simon Alex under his wing at the time, helping the teenager emerge to the top level of the scene, Simon Alex skyrocketed to be one of the EDM scene’s most demanded newcomers.
Then he made the massive decision, to shift his focus on playing a different part within the industry. The producer structured his label Fly AVTR while still releasing his own work, but already had a bigger vision for the multi-service business.
He started working behind the scenes, helping touring top DJs produce and finish their
own records. During this process, he gradually shifted to a rather pop-oriented production, highly benefitting from his production skills as an EDM producer. A genre, that has widened its influence into other genres such as pop and hip-hop simultaneously with Simon Alex’s development.
Always A Step Ahead
The early peaks of his career all came before Simon Alex had finished high school. And following a one year stint at New York University’s prestigious Clive Davis Institute of Recorded music, the youngster already felt more than experienced enough to take things to the next level.
His first management project turned into an instant success. The at the time 12-year old rapper Bouba Savage proved to be a teenage sensation destined to go viral with his song ‘Buss It Down’. The rest is another chapter in his ongoing success story.
Simon Alex’s role went beyond music management, and lead to his artist’s collaborations with major brands such as Nike, Helmut Lang, Footlocker, and others. Fly AVTR’s roster of artists would grow to an impressive portfolio in a very short time. Although the name of the label had been used by the artist before, the business was officially launched earlier this year. His list of clients is currently growing, with prominent names such as the Universal Music Group, Lil Tecca, Columbia Records, Brockhampton, SOPHIE, Fivio Foreign, Republic Records, Kenny Beats, as well as the late superstar’s Juice WRLD & Pop Smoke amongst many other success stories associated with Fly AVTR.
A roster is full of promising artists, the right vision and gameplan for each of them, and the resources to execute them too. Simon Alex and Fly AVTR are set for victories in the music industry.