Emirates has announced a new partnership with the audio-streaming subscription service Spotify. Spotify, which provides customers with a wide range of podcasts and playlists in the sky, can be accessed by all customers via their personal inflight entertainment seatback system, ice., it stated.
Emirates is transforming its inflight entertainment by collaborating with Spotify, the largest audio-streaming platform, to offer passengers a curated selection of Spotify’s most popular playlists and podcasts.
Catering to Emirates’ global customer base, Spotify’s curated content will offer a variety of popular music playlists as well as top podcasts in English, Portuguese, Tagalog, and German, with other languages such as Spanish and Hindi to be introduced in 2025.
New podcasts and music will be uploaded on a regular basis, complementing Emirates’ existing library of over 3500 hours of global music and thought-provoking conversations.
Emirates customers may access Spotify’s wide podcast library, which includes over 140 episodes of business, sports, entertainment, and true crime featuring the voices of well-known personalities. These include What Now? with Trevor Noah, in which the comedian has candid conversations with celebrities and thought leaders, The Bill Simmons Podcast, which features sports and pop culture discussions with notable guests such as Tom Hanks, Adam Sandler, and Larry David, Case 63, an acclaimed scripted podcast known for its immersive storytelling, and The Journal, a dedicated podcast about money, business, and power produced by Spotify and The Wall Street Journal.
To provide Emirates clients with a personalized travel experience, there is a playlist for fans of every music genre and era.
Spotify’s most popular playlists are presented in the form of mixtapes curated by the company’s editorial experts, such as the RapCaviar Mixtape, which features the latest hip-hop, the vibrant Viva Latino Mixtape, the throwback All Out 90s Mixtape, and the popular Arabic Classics Mixtape and Jazz Classics Mixtape.
This comes just after it was revealed that Spotify is testing an ad exchange, or supply-side platform (SSP), to assist scale its automated ad offers.
According to Axios, this will allow Spotify to grab more ad income from small and medium-sized enterprises while also improving client spending efficiency on the site.
According to reports, the new exchange may be integrated into a variety of demand-side platforms (DSPs), allowing marketers to connect directly to their inventory.
Beginning today, Emirates passengers can enjoy a seamless Spotify experience via Ice, the airline’s award-winning entertainment system.
Spotify’s VP of Business Development, Ian Geller, expressed enthusiasm for the agreement, saying, “At Spotify, we want to be everywhere our listeners are, so we’re thrilled to partner with Emirates to deliver best-in-class playlist and podcast entertainment for fliers around the world.”
“From signature playlists to top podcasts, we’re bringing Emirates customers an inspiring, curated experience—at 30,000 feet and beyond.”
Passengers may now listen to Spotify’s extensive library, which has over 140 episodes, including exclusive shows in business, sports, real crime, and entertainment.
In addition to podcasts, Emirates passengers may explore specially crafted versions of Spotify’s signature playlists, which are updated monthly to reflect new music and trends.
Passengers can continue listening to selected shows and playlists on Spotify after their journey by scanning a QR code.
Emirates also has increased personalization options: passengers can create custom playlists using the Emirates Mobile App and sync them with the in-flight system for a more smooth travel experience.
Patrick Brannelly, Emirates’ SVP of Inflight Entertainment & Connectivity, shared, “Emirates is proud to bring some of Spotify’s best podcasts and playlists to Ice, continuing to provide a best-in-class inflight entertainment experience for all our customers. Spotify fans will be happy to see their favorite content onboard, and we are excited to introduce great conversations and music to new audiences across our global customer base.”
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