The customer journey in B2B marketing differs slightly from that in B2C marketing. Logic-based metrics are more important to potential… Read More
Searching for a more effective way to monitor marketing effectiveness and show the true worth of your marketing initiatives? The… Read More
LinkedIn has announced changes to its Campaign Manager platform targeted at providing better data and targeting tools to businesses looking… Read More
Almost two years have gone since the morning in November when we first saw OpenAI's ChatGPT. We were shocked. Stunned.… Read More
Programmatic ads can be used by businesses to advertise their products to a specific target audience on multiple online platforms,… Read More
Marketing through referral programs has been around for a while. As a matter of fact, before B2B marketers began referring… Read More
B2B is an abbreviation for "business to business." It is a type of business strategy in which one or more… Read More
