Amazon Great Indian Festival Sale 2021 Will Start on October 4 as Month-Long Event

Amazon Great Indian Festival 2021 dates are currently official, and the festive season sale will start on October 4. The US e-commerce giant declared the launch of the current year’s Great Indian Festival sale through a virtual press conference on Friday, September 24. Indistinguishable from last year, the online sale will run all through the whole month of festivals in the country. Prime members will be given early access to deals and discounts accessible during the sale. Earlier this week, Amazon’s rival Flipkart declared that it is hosting its Big Billion Days 2021 sale beginning October 7.

To attract clients during the Great Indian Festival sale, Amazon has made a dedicated webpage that demonstrates discounts on different mobile phone models and accessories, electronic gadgets, for example, smartwatches, tablets, and laptops, and home appliances including smart TVs. The Amazon sale is likewise claimed to offer its Echo, Fire TV, and Kindle gadgets at the lowest costs of the year. Further, there will be different Alexa smart home combo offers to grow the user base of the voice assistant in the country.

Notwithstanding deals, discounts, and offers, there will be more than 1,000 new product launches from brands like Apple, Asus, Fossil, HP, Lenovo, OnePlus, Samsung, Sony, and Xiaomi. There will likewise be new launches around Sony’s PS5 and Microsoft’s Xbox, Amazon uncovered through a statement.

Amazon Pay is additionally promoted to permit clients to save up to Rs. 5,000 during the Great Indian Festival sale by making payments of their utility bills, booking tickets, and sending money.

Also, Amazon has collaborated with HDFC Bank to offer a 10 percent instant discount for clients making buys using HDFC Bank debit and credit cards as well as EMI transactions during the Great Indian Festival sale.

Clients who have joined Amazon Prime membership will get early access to the Great Indian Festival sale. There will likewise be extra cashback offers, expanded no-cost EMI options, and extra warranties — that all will be available during special Prime Fridays.

Refering to a survey directed by market measurement firm Nielsen, Amazon India Vice President Manish Tiwary at the press conference said that more than 78% of its sellers are relied upon to connect with new clients during this festive season in the country. Upwards of 71% of the surveyed sellers are likewise anticipating expanding their sales during the season, he added.

Amazon recently extended its language support to Bengali and Marathi to assist merchants with arriving at new clients. These languages are notwithstanding the current Hindi, Kannada, Malayalam, Tamil, and Telugu. The organization is additionally updating its voice shopping experience by adding Hindi support in the coming future.

Tiwary additionally claimed that in the last 15–years and a half, Amazon saw a lot of clients move online, with 65% of client orders and more than 85% of new clients on Amazon.in were coming from more modest towns and tier two cities. However, he didn’t give an accurate number of new clients coming ready.

Dissimilar to Flipkart that is hosting its Big Billion Days sale this year as a six-day event, Amazon is hosting the Great Indian Festival 2021 as a month-long sale. This could be like how the organization led different sale rounds a year ago.

“If you look at how customers celebrate this festive season, it’s not about Diwali, it starts with Dussehra, Navratri, and continues through the month, and in sync with it, the Great Indian Festival also will be a month-long festival,” said Tiwary. “So, customers can enjoy a month-long celebration and access great everyday deals from some of the biggest Indian and international brands, and a vast selection from our small sellers.”

Amazon sees mobile phones, customer electronics, laptops, and home entertainment as well as grocery as some of the product categories to get significant traction during the festive sale.