Brave new browser feature saves you from Google AMP pages

Brave has joined the developing melody of associations that want Google’s Accelerated Mobile Pages (AMP) to go down the drain. It has declared a new feature that permits its browser to automatically skip over Accelerated Mobile Pages (AMP), and it got straight to the point in reviling this “harmful” framework.

In a blog post, Brave explained that the new De-AMP is intended to release users’ past pages rendered with AMP and explore straightforwardly the original websites. It works by rewriting links and URLs to keep away from AMP pages.

In situations where that is not possible, “Brave will watch as pages are being fetched and redirect users away from AMP pages before the page is even rendered, preventing AMP/Google code from being loaded and executed,” the organization said.

The new feature will be enabled by default in the upcoming versions of the browser (v1.38) for desktops and Android phones, with iOS gadgets following shortly after. All things considered, it’s currently accessible on the Nightly and Beta versions.

Notwithstanding those steps, Brave intends to present one more approach to bypassing AMP pages. It will grow its “existing debouncing feature to detect when AMP URLs are about to be visited, and instead, navigate users to the true version of the page.” This feature will be released in version 1.40.

Brave aims for De-AMP to uphold users’ privacy, security, and internet experience, portraying AMP as “harmful to users and to the web at large.”

It noticed that AMP provides Google with a more extensive perspective on which pages individuals are cooperating with, confuses users about the thing website they’re visiting, and permits Google to additionally monopolize the web. Brave even cautioned that the next version of AMP would be much more destructive.

The most recent move is one more nail in the coffin for AMP. A group of online publishers, including Vox Media and Bustle parent firm BDG, recently declared a transition to scrap AMP as it’s negatively affecting their advertising revenues.

Google wasn’t promptly accessible when connected by Android Central for a statement, however, the organization let The Verge know that it couldn’t help contradicting Brave’s claims. An organization delegate said those focuses “are misleading, conflate a number of different web projects and standards, and repeat a number of false claims.”

At the point when Google launched AMP in 2015, it promoted the framework’s ability to load mobile web pages faster. In any case, Brave claims that “AMP is bad for performance and usability” and that it “only improves the median of performance.”

Brave has generally been vocal about Google’s privacy practices, and last year it launched its search engine to challenge the search giant. Notwithstanding, because Brave just has a small share of the search and web browser markets, these efforts are probably not going to make a scratch in Google’s strength.