Supah starts its first digital rapid grocery delivery service in the Philippines and launches a quick grocery delivery app

INSTANT commerce startup Supah began its tasks in the Philippines, making it the principal digital rapid grocery delivery service in the country.

In a statement, Supah, a business unit of social commerce startup SariSuki, said it ensures that grocery things cover a scope of well-known snacks, condiments, beverages, fresh produce, and dry and frozen goods, among others, will be delivered within 15 minutes.

“Our business puts tremendous value on our customers’ time and needs. We see doing the grocery as effortless, time-saving, and economical, while still making it possible to attend to other things. Thanks to our efficient ecosystem of suppliers, vendors, and riders, we are able to fulfill this commitment without a delivery fee,” said SariSuki co-founder and Chief Executive Officer (CEO) Brian Cu.

Supah said that not at all like traditional retailers, who deliver from stores or warehouses, instant commerce companies deliver straightforwardly from more modest configuration dull stores that are found strategically in high-density regions.

A combination of various products, from international and neighborhood brands, are accessible in the Supah App. This incorporates a rich choice of premium things across different food, beverage, household, personal care, home care, and pet care segments.

“Supah offers great potential as it tries to address the consumers’ evolving needs in grocery shopping by finding the optimal balance among several critical factors like speed, assortment, value, and convenience. This innovative technology will help shape the future of grocery shopping in the country,” said Lance Gokongwei, president and CEO of JG Summit, and board director at SariSuki, Supah’s parent firm.

JG Digital Equity Ventures, the corporate venture capital arm of JG Summit, is an investor in Sarisuki.

Supah works consistently from 7 a.m. to 2 a.m.

Delivery services are at first accessible in Makati City, Bonifacio Global City, Taguig, Pasig City, Mandaluyong City, San Juan City, Binondo locale in the City of Manila, and the New Manila and Timog areas of Quezon City.