A carpenter wouldn’t go to work without a hammer or a screwdriver. A doctor wouldn’t go into surgery without a scalpel. These days a nurse fearing the coronavirus wouldn’t walk into a hospital without an N95 mask. And so why would a marketer delve into the deep end of promotion without a toolkit of his own? Ryan Bilodeau is a high school teacher, author of a marketing book called Products to People, and a web guy who in his spare time helps the homeless.
When I asked him about which tools – offline or online – that he uses to promote businesses through his agency Bricks Plus Clicks, this is what he told me:
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