Sean Raymond, CEO, and Founder of Goodlife Agency, shares his thoughts on mastering Facebook ads.
With the growth of digitalization, e-commerce has become a driver of key changes in the global economy. The COVID-19 pandemic presented the world with many challenges, but Sean took it as an opportunity. He decided to hit the books, commit himself to business, and become a proven expert in the world of e-commerce & digital marketing.
Diligence: the Key to Success
Owing to his dedication, perseverance, and professionalism, Sean has mastered eCommerce growth through a custom-tailored strategy he says he built by analyzing the market, sticking to his sure-fire marketing principles, and asking himself how he could stand out.
At the heart of Sean’s entrepreneurial approach lies ceaseless testing, data analysis, and education of his clients. He says he didn’t see any of his competitors educating their clients about their results, and credits client education of valuable insights (as well as his 300% ROI money-back guarantee), which is what helps him stand out from the competition.
Sean has become an expert in designing Facebook ads that are tailored to the needs of individual audiences and customers. Whether it is about reaching out to people who might have never heard of the advertised brand (i.e. cold traffic) or those who have some amount of brand awareness of it (i.e. retargeted traffic), it is important to be purposeful and result-oriented with your ads.
In the case of cold traffic, Facebook helps you break your audience down into various categories, such as location, language, age, or gender. These are important factors in fine-tuning ads to speak to the interests and needs of the respective target audiences. In the case of retargeted traffic, you already have basic data about the interests of Facebook users, which helps you make your ads more targeted. One can have the best of both worlds! To do this, it is crucial to ensure that your ads are designed and intended to evoke emotions. Research shows that, more often than not, people’s decisions are driven by emotions rather than rational thinking. While quality and cost always matter as important considerations, it is no less important to think about the kinds of feelings your ads are going to arouse. Therefore, ads need to make potential customers feel good, comfortable, or trendy if they were to buy the advertised product or service. What’s more, your ads need to be genuine—there are no cutting corners in this respect.
Goodlife Agency: Get Expert Help
For Sean, the above is not just theory. He has managed to build an industry-leading business to put it into practice by applying his marketing approaches successfully. Sean stands out in the world of e-commerce and advertising as a skillful entrepreneur whose competencies are nothing short of exceptional. He takes a personal approach to his clients, learns about the brand and products, and only then gets down to developing an advertising strategy. His Facebook ads work through thick and thin, and they are proven to increase your revenue and profit.
His track record to date speaks for itself. Realizing how good he was at eCommerce & Facebook ads, Sean started attracting high-ticket clients. Sooner than he thought, he got his first client to 7-figures. Then came a second, a third, and so on. Return on Ad Spend (ROAS) spiraled all the way up to 13 (1,300% ROI) per month. To this day, Sean manages to maintain an impressive lifetime ROI of 871% and continues to scale his clients to 7-figure dominance. Needless to say, this young man knows his stuff.
If you are serious about using Facebook ads to scale your business to serious new heights (we’re talking 7-figures here), Sean Raymond’s Goodlife Agency is the most professional & effective shot you have to get there.