Ask a business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. Faris Alyousef is running a successful digital marketing firm, True
Brand Growth. He says, “There are many ways you can increase traffic on your website, and we’re going to look at some of them, including several ways to boost site traffic.”
1.Better Understand Your Target Audiences
First and foremost, social media is one of the most powerful tools to get to know your audiences.
You should know and be able to easily answer the following:
When are your customers online?
What types of content do they like?
What content do they not like?
What other brands do they interact with?
What content are they sharing and how?
All of this information can and should be used to guide your content marketing efforts. With a solid understanding of when your customers are most active on social media, you can determine the ideal time to share your content, ultimately, boosting reach and engagement.
If you know what types of content your customers like and don’t like, you can avoid spending endless hours crafting irrelevant content that is likely to fall flat.
- Use Social Media as a Listening Tool
Social media should be used to monitor things like:
Mentions of your brand.
Conversations around keywords and topics.
And much more.
Monitoring this valuable information is one thing. However, social listening requires analyzing all of this data and applying it to your strategy.
Acting on these findings will help improve your digital marketing strategy as a whole but, for the sake of this article, we’ll focus on how it positively impacts your content.
- Curate Content
Don’t bore your audience. Content becomes dull if you’re only talking about your brand and delivering one voice or perspective.
This is where content curation helps spice things up.
When done properly, content curation helps interact with key members in the community, engage thought leaders and industry experts, and deliver unique perspectives and value to your audience.
Use social media to curate perspectives from other industry experts and thought leaders in the space. There are many effective ways to do this.
Here are a few of my favorites:
4.Help Users Digest Your Content
I debated using a “shocking” statistic here about how badly our attention spans have shortened or the continued trend of users scanning articles rather than reading them
But I’ve had enough of the scary statistics.
What do we do about it?
We, as successful digital marketers, must find a way to help our audiences easily digest our content.
We cannot continue to serve content exclusively in the same way, and simply accept the fact that less than half (sorry, I said no statistics!) of users are reading it.
Social media is an incredible tool to help solve this problem.
You’ve spent 10 hours crafting a 3,000+ word piece of content that covers all of the details on a given topic.
Let’s say machine learning is the topic to make this example more tangible. The content asset you created provides an overview of:
What machine learning is.
Why it’s so important.
Its major benefit.
How it’s evolved over the years.
Common challenges that businesses face.
How it works.
Frequently asked questions.
Choosing the right machine learning tools.
And so much more.
It’s safe to assume that most users will not get through every word of this asset. That is why hiring the right marketing firm is the need of the hour, to make your brand outshine others. Faris Alyousef’s, True Brand Growth is your one-stop solution for all your digital marketing and branding needs. He focuses on building meaningful and fruitful relationships and that is what has made his venture True Brand Growth #1