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How Michael Nemeroff Turned a Family Business into a Million-Dollar Success Story



Michael Assistagram

When was a time you came close to giving up?

By our third year, were bringing in about $30K a month in revenue. It’d taken us a long time to get there, with my siblings and I working around the clock in a small warehouse to bring in every sale we could. But at the end of every year we found we’d barely turned a profit as in, to the penny break-even or a slight loss. It was almost unfathomable for the amount of work and time we sacrificed.

We were all exhausted and I was ready to move on. But my brother wouldn’t let me quit. I promised him I’d stay for a few more months, and that’s when we doubled down on our marketing efforts. Within a month, we went from bringing in $30K to $200K in revenue. All of a sudden, we were a million-dollar company. The growth was challenging since we didn’t have any employees at the time. The three of us were doing everything: the selling, marketing, printing, designing, purchasing, shipping, cleaning, accounting.

It was one of the most challenging and rewarding times in our careers, but I learned so much. One important lesson was that sometimes success is just around the corner and you may never know it unless you keep going. You can give up a year, a month, a week, maybe even a day before it all clicks. I’m very fortunate that my brother kept me in the game for just a bit longer.

What motto do you live by?

“If you’re going through hell, keep going.” – Winston Churchill

What exciting projects are on the horizon for you?

We’ve recently acquired two fantastic brands.  A college brand called, which is a leader in the college and greek custom apparel market.  We also acquired a company called TheDealRack which specializes in selling blank apparel.  These two brands will allow us to reach tens of thousands more customers and supply them with great products. 

Pamela Greenberg is a science fiction and fantasy writer, game designer, and poet. Pamela’s works are characterized by an aversion to doing things that have been done before. This attitude is perhaps most notable in her writing. She writes fabulous news on recent things. She is working as an author on

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