How Michael Nemeroff Turned a Family Business into a Million-Dollar Success Story
Michael Nemeroff is the CEO and co-founder of RushOrderTees, a family-owned and operated eCommerce custom apparel company. Founded in 2002 when Michael was a Junior in highschool, RushOrderTees specializes in quick turnaround times for anyone from small businesses to Fortune 500 companies. Over the past 18 years the company has focused on improving its processes and is currently the industry leader with its state-of-the-art design studio and quality guarantee.
When was a time you came close to giving up?
In our third year, we were bringing in about $30K a month in revenue. My brother, sister and I were working around the clock just to get us there, and we were still barely turning a profit.
I was only 20. I felt like we weren’t going anywhere so I decided to move on. But my brother pressured me into staying. I promised I’d give it a few more months, and that’s when we doubled down on our marketing efforts. Within a month, we went from making $30K to $200K. All the sudden, we were a million-dollar company. The growth was challenging since we were the only ones working on the company. The three of us did the selling, marketing, printing, designing, purchasing, shipping, cleaning, accounting and everything else all on our own with no employees.
It wasn’t easy, but I’m glad I stuck around.
What motto do you live by?
When you’re going through hell, keep going.
What exciting projects are on the horizon for you?
We’ve acquired an awesome college brand called SouthBySea.com and we’re hoping to take over the college market with it. We’ll also be entering two new markets for custom printed apparel in the next year. I can’t give any more details than that right now, but it’s exciting!
I’ve also invested in a software company that solves a lot of the problems RushOrderTees has experienced along the way. I think it could have a major impact on the way software is developed.