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Spotify launches Only You personalized features; How to use brand campaign and in-app experience

Spotify has launched a new individualized in-app experience, Only You, which it will likewise push as a feature of a brand campaign. Spotify’s Only You carried out Wednesday as the music streaming service’s latest personalized experience dependent on your listening information like its year-end Wrapped recaps that call out the music that defined your year.

Yet rather than featuring what you listen to there, Only You is intended to plunge into how you listen with Spotify, with tricks like an astrological audio “birth chart,” a call-out to a unique pair of artists that you listened to back-to-back, tailored playlists, and other features.

‘Only You’ is comparative in style to Spotify’s gigantically popular ‘Wrapped’ feature, in that it uses information mined from listening preferences to make content. Instead of ‘Wrapped’, in any case, ‘Only You’ features six separate lists, each intended to flaunt unique listening preferences.

Piggybacking on the Only You rollout, Spotify is likewise launching a new personalized playlist feature called Blend, which will make a mix merging your musical tastes with that of a friend who additionally uses Spotify.

The Only You experience (that is, a personalized pseudo-video about your listening habits) is accessible just on Spotify’s mobile apps for Android and iOS. In any case, different elements of this Only You campaign, similar to some new personalized playlists and Blend, are accessible in what’s known as the Only You hub, which ought to be accessible to see on Spotify’s web player and its desktop app.

Most interesting is the “Audio Birth Chart”. Sign onto your Spotify, and the app will give you a sort of horoscope, including a “Sun”, “Moon” and “Rising” chart.

In case you’re experiencing difficulty tracking down your Only You experience, you need to ensure you’re using the latest version of Spotify’s mobile app. What’s more, it’s conceivable you may not be qualified for the involvement with all, on the off chance that you haven’t been using Spotify much recently: You probably streamed 30 tracks across five different artists throughout the last six months.

As culture everywhere has moved to streaming as the most well-known way individuals listen to music, personalization has been crucial for services. The model of “all-you-can-eat” music opens up audience members to a vast library of a huge number of songs, however, it additionally sets up the issue of sorting out the sliver of that catalog you really want to hear, particularly songs you’ve never heard yet are probably going to appreciate. That problem surrenders a leg to services that excel in personalization.

Spotify’s personalization, similar to its famous Discover Weekly playlists and Wrapped experiences, has assisted it with becoming the biggest streaming-music service by listeners around the world. In the spotlight Wednesday, Only You and Blend are Spotify’s latest personalized curations.

Only You’s in-app experience must be accessed on mobile through Spotify’s apps for Apple and Android cell phones. Yet, an Only You hub, which gathers every one of the elements, is accessible on Spotify’s desktop player and the web; it will prompt you to open Spotify’s mobile app for the in-app experience on the off chance that you’re not previously using it.

Your “Sun” artist is the one that you’ve listened to the most over the last six months, while the “Moon” artist is the most “emotional” performer that you listen to (with respect to how Spotify calculates emotional vulnerability, presumably best not to guess. They have got algorithms for everything now). The “Rising” chart is the newest performer that you’ve tuned into recently.

‘Only You’ additionally gives lists dependent on which musical years you most dig, your strangest tonal left-turn (which two most disparate artists you’ve tuned in to in a row), a ‘Dream Dinner Party’ function which designs you a playlist dependent on three of your most-listened-to artists, and a single-song list dependent on weird music that you’ve listened to at a specific time of the day.

As ‘Wrapped’ does each year, ‘Only You’ has completely taken over social media, with clients across Twitter sharing their personalized content.

There are no extra plug-ins required for this, it ought to be directly on your home page. To access ‘Only You’, simply sign in to your Spotify account — it should pop up into your feed right away.

‘Only You’ drops during a period of controversy for the streaming site. Artists are progressively calling attention to the ways that the app undervalues performers — single streams net musicians somewhere in the range of $.003 to $.005, implying that it takes a large number of streams to earn anything.

A year ago, various musicians consolidated in a movement called Justice At Spotify, and got called out the organization for “underpaying”, “misleading”, and “exploiting” artists for financial gain.

Spotify portrayed Only You as featuring things like:

Your Audio Birth Chart, a kind of astrologer for your musical preferences that discloses to you a Sun artist you’ve listened to most throughout the last six months, a Moon artist that best reflects your “emotional or vulnerable side” and a Rising artist that you’ve recently found.

Your Dream Dinner Party, a tool to make a personalized playlist from a selection of three artists you’d generally prefer to invite to a dinner party.

Your Artist Pairs, which gets down on an unusual audio pairing that you’ve listened to recently.

Your Song Year, which should recap how “you’ve musically traveled through different time periods.”

Your Time of Day, which features the music and podcasts you listen to either early in the morning or late at night.

Your Genres/Topics, which clarifies music and podcast genres that put you aside.

Only You is accessible for both free and paid Spotify clients in 79 markets, and it closes on June 30.

Notwithstanding Only You, the Blend feature consolidates the musical tastes of two Spotify clients into one shared playlist. After you invite a friend to blend with, the Blend playlist for both of you is made and updated daily, and it will transform over the long run as both of your listening habits and tastes change. Blend is available all around the world to all Spotify clients, both free and paid.

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