The streaming service Peacock is sloping up its offerings with a new deal with Universal Filmed Entertainment Group. Universal Studios and Peacock have arrived at an agreement that will make the latter the exclusive home for the former’s home. Starting in 2022, all movies from Universal’s film slate will arrive on the Peacock streaming service no later than four months after they debut in theaters.
Universal and Peacock reported today that a new licensing agreement will become real in 2022 after the current deal between Universal and HBO concludes. The agreement will incorporate bringing all Universal Filmed Entertainment Group’s theatrical releases to Peacock exclusively for a four-month window.
The organizations said Tuesday that beginning in 2022 all Universal films, including the new “Jurassic World” and “Minions” movies, will become available exclusively on Peacock no later than four months after their theatrical premieres. The two organizations are subsidiaries of Comcast’s NBCUniversal.
At present, HBO has a pay-one licensing deal with Universal, which means it’s the first place Universal’s movies are displayed on TV or streaming services. Peacock and UFEG said for their new deal, the traditional 18-month pay-one window will be parted into three sections, with titles streaming exclusively on Peacock during the first and last four-month segments. Other distribution partners will soon declare rights to the remaining 10 months of that period.
The unique multi-year agreement ensures that in an 18-month window, Universal movies will be accessible on Peacock for the first and last four months. The movies can be licensed to different services in the middle 10 months.
This news speeds up the traditional pay-one entertainment window, which already didn’t kick in for six to seven months. That technique, nonetheless, was rejected during the pandemic by comparative organizations like WarnerMedia, which has released the entirety of their movies on HBO Max that same day as in theaters, and Disney, which acquainted Disney+ Premier Access with debut some new movies with a fee.
“Since launching Peacock just one year ago, we have seen incredible viewership of movies and continue to expand our catalog with a range of films for every fan and occasion,” said Matt Strauss, Chairman, Direct-to-Consumer, and International, NBCUniversal, in a statement. “Universal Filmed Entertainment Group has been a fantastic partner and we are excited to not only bring their amazing slate of blockbuster films and beloved franchises to Peacock in the first-pay window but also provide a steady stream of fresh, original films exclusively for Peacock customers throughout the year.”
The 2022 theatrical release slate from Universal Pictures incorporates Jurassic World: Dominion, a new original film from Jordan Peele, DreamWorks Animation’s The Bad Guys and Puss in Boots: The Last Wish, Illumination’s Minions: The Rise of Gru, and a new original film from “Get Out’s” Jordan Peele and more.
“This new dynamic Pay-One agreement demonstrates UFEG’s continued commitment to building a film ecosystem that allows filmmakers and artists to reach the broadest possible audience, celebrates and strengthens the theatrical experience, and, above all, empowers fans to experience the films they love on their own terms,” said Peter Levinsohn, Vice Chairman and Chief Distribution Officer, UFEG. “We’re excited to become Peacock’s first Pay-One partner while the platform continues to curate and build a vast film library that will delight its rapidly growing subscriber base.”
This new deal is intended to boost buyer access to Universal’s film content by giving Peacock exclusive rights to the movies for their first and last four-month segments in the pay-one window. Outside of that’s, Universal will likely continually invigorate their movies on streaming services, extending their range across the streaming ecosystem.
This is a tremendous move for Peacock, which experiences had its difficulties building its brand in its early period. The Tokyo Olympics that should be the key part of its launch were pushed back from 2020, which didn’t leave the streaming service a lot to hang it’s on.
Yet, then, at that point Peacock made The Office an exclusive, wrestling it from Netflix’s hands. Talking about wrestling, Peacock likewise became the exclusive U.S. streaming home of the WWE Network.
These movies will probably be another way for Peacock to pull individuals in from its free tier to its $4.99 per month subscription. HBO Max does exclude enormous new films on its $9.99 per month ad-supported tier, which you just get on its $14.99 per month package.
It’s unclear concerning whether this deal could assist with solving the Fast and Furious series’ streaming issue. For years, the series worked around family has been as splintered as a house of divorce: you need any semblance of Peacock, HBO Max, Fubo, and Spectrum to stream Dominic Toretto’s adventures without getting them individually.
The Fast movies on different services probably have long term contracts that need to end before the rights can be sold to Peacock, however, it simply doesn’t make sense that these movies are spread out across the multitude of streaming services, while Disney Plus allows you to observe every one of the Star Wars movies in order and almost all the Marvel films in order also.
Universal said that unique movies will “feature titles from some of the studio’s established first-look filmmaking partners and compelling new voices in storytelling.”
“Universal Filmed Entertainment Group has been a fantastic partner and we are excited to not only bring their amazing slate of blockbuster films and beloved franchises to Peacock in the first-pay window but also provide a steady stream of fresh, original films exclusively for Peacock customers throughout the year,” Matt Strauss, the chairman of Peacock and NBCUniversal Digital Enterprises, said in a statement on Tuesday.
Universal is coming off a big weekend that had three of its movies dominating the top of the box office.
“F9: The Fast Saga,” which has made near $500 million internationally, “The Boss Baby: Family Business” and “The Forever Purge” scored the top three spots at the domestic box office last weekend.
NBCUniversal launched Peacock in 2020 as a streamer going after watchers’ eyeballs in the crowded market that additionally incorporates Netflix, Hulu, Amazon, Disney+, Apple TV+, CBS All Access, and HBO Max, in addition to smaller players like YouTube, Acorn TV, Crackle and Shudder.
The service, given its avian name from NBC’s longtime nickname, is loaded up with a library of titles under the Comcast corporate umbrella, including NBC series and Universal films, for example, “30 Rock,” “Battlestar Galactica” and “The Office.”
For the Tokyo Olympics, Peacock will broadcast women’s and men’s gymnastics, alongside each Team USA men’s basketball game, in addition to the men’s and women’s 100-meter finals. Comcast, which claims NBC Universal, said Peacock arrived at 42 million subscribers in the first quarter of 2021.
Universal likewise declared that their production team will create and produce a selection of original movies exclusively for Peacock. This is a separate deal, and no titles have been reported starting the present writing.
Starting in 2022, Peacock clients will have exclusive access to Universal Pictures. The deal has no official end as of now — like HBO Max, which will quit streaming Warner Bros. films around the same day as a theatrical release after this year.
The studio will likewise begin developing and producing Peacock-only content.
This new deal will start in 2022, which implies that it will incorporate a few enormous Universal properties including Jurassic World: Dominion, Jordan Peele’s next film, as well as a few movies from DreamWorks Animation and Illumination.