Entrepreneurs of the 21st century face a double-edged sword. On the one hand, it is the era of innovation with no limit to success, while on the other, it is the increasing difficulty to stand out in today’s digital age. Entrepreneur and philanthropist Josh Heller’s years of experience allow him to have plenty of valuable insights for every business owner today. Here, he shares his picks for the top 5 revolutionary trends in entrepreneurship.
1. Build genuine relationships with your customers
Josh studied PR and journalism at USC and has worked in film, PR, photography, and marketing. “My advice is to try and build honest relationships with your consumers through a lens of altruism,” says Josh. He believes that motivation to have healthy bonds with each customer is a trend that is here to stay.
2. Don’t limit yourself to one industry or niche
“I innovate and apply many uncommon business and marketing strategies for industries as a creative entrepreneur,” says Josh. He designed the blueprint for his business, Heller PR, INC so his entrepreneurial passions could span across commercial enterprises including music, fashion, technology, and cryptocurrency.
3. Gain experience and expertise through your work
At the onset of his career, Josh worked for top studios like Disney, Paramount, and Sony. As a creative producer and photographer, he has worked with Capitol Records, W Magazine, Harper’s Bazar, and InStyle. He encourages new entrepreneurs to gain work experience under mentors as the best way to learn the trade.
4. Compassion is the way forward
Josh overcame anxiety and depression as he was growing up. His passion for helping those battling similar issues today drove him towards philanthropy and a desire to build community. He co-founded the non-profit Favored Nations as a way to give back and advocate for mental health issues. Josh asserts, “Favored Nations allows people to feel heard and understood, and that is powerful.”
5. Use technology and social media to its full potential
Since Favored Nations’ launch earlier this year, over100K members have come together to raise over $150K for social initiatives like COVID-19 relief. Josh believes that creative energy can be utilized alongside social media to shape a better future. “I believe that the new wave in digital enterprise and business development is leading with compassion and empathy,” concludes Josh.