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TikTok provides Indians with a platform for self-expression

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TikTok, the world’s leading short video platform, has always believed that everyone from every nook and corner of the world has the potential to become a content entrepreneur. It is because of this message shared by TikTok that millions of Indians have embraced the app, and have been doing their bit to build India’s creative economy.

In the last one year, TikTok has witnessed a rise in its community, with people from across the country, particularly from Tamil Nadu, Karnataka, Telangana, Maharashtra, Gujarat, and Kolkata joining the platform to create unique and engaging content. TikTok has witnessed rising popularity amongst Tier-2 and Tier-3 cities, as well as rural India, and has been vocal about its inclusivity where its users can create fun and meaningful content on a global platform.

With more people from India joining TikTok, the company looks to achieve its mission of building a creative and aninclusive community comprising users who spread joy and make people smile by creating and sharing creative views, showcasing their talent and skills to a global audience. This has also enabled TikTok to be the most download mobile phone app, both on the Google Play Store and the Apple Store since the beginning of 2019.

One of the biggest features of TikTok is its easy-to-use interface and localised approach to content. This, clubbed with relatable filters and appropriate soundtracks, themes, and sound effects, enables the user to create the perfect video. By empowering digital Indians through content, TikTok aims to make a positive contribution to India’s thriving creative economy.

Moreover, what makes TikTok appealing is that it breaks all barriers and is a truly inclusive platform. It doesn’t matter who you are, where you’re from, what you do, which language you speak, users from all over the country and world are welcomed on the app to share moments that matter in their lives. This uniqueness of TikTok has led it to become a community of over 200 million users across the country.

A great example of TikTok’s user and content diversity is their campaign #MyTikTokStory. Through this campaign users are encouraged to create and share their 15-second videos that reflect their personal passions and identity. This has led to short videos being created around a range of topics, from do-it-yourself (DIY), cooking, sports, dancing, singing, pottery or any other talents, where users come together to truly showcase themselves and explore their passions.

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Matthew Gregor decided that he wanted to become a writer at the age of 16, when his high school football team won a big game. He wrote a poem about this, and two days later the poem was published in the local newspaper. When he began his professional writing career, Matthew attempted to write books. Matthew’s writing direction changed and he writes news and articles. He is now onboard with Time Bulletin as a free lance writer.