K-pop sensation BTS’s first English language song “Dynamite” music video is the new record-holder for the highest number of YouTube viewers for a video premiere, enlisting at least more than double the peak live-audience size as the past high-water mark.
The new “Dynamite” vid from the K-pop superstars additionally is pacing to become the most-viewed video ever in the initial 24 hours on YouTube.
For the “Dynamite” premiere Friday (Aug. 21), the video drew a little more than 4 million live simultaneous viewers on YouTube at a certain point, even though the official count still can’t seem to roll in from the internet video platform. Regardless, that effectively decimated the record set in June by K-pop girl group Blackpink for “How You Like That,” which formally drew 1.66 million simultaneous viewers, as per YouTube.
The song shows up only a half year after the release of the group’s fourth studio album, “Map of the Soul: 7,” which was released on February 21. As per the declaration, in the song “BTS sings of joy and confidence, treasuring the little things in life that make life truly valuable and special. The song aims to bring a new surge of much-needed ‘energy’ to reinvigorate the global community amid COVID-19.”
BTS’s “Dynamite” is their first English-language song — which the folks said wasn’t the initial arrangement however that the COVID-19 pandemic had spurred them to release another track ASAP that would fire up their worldwide fanbase.
“We wanted to share this energy with the fans as soon as possible,” BTS’ RM, who is fluent in English, said during an online press conference Thursday.
From the early information, you could say: mission accomplished.
BTS Army punched views on “Dynamite” to over 41.7 million within 6 hours of its release Friday on YouTube (at 1 p.m. KST/12 a.m. ET). That puts BTS in a phenomenal situation to recover the 24-hour record, right now held by Blackpink’s “How You Like That,” which authoritatively enrolled 86.3 million views in the initial 24 hours, per YouTube. BTS recently held that YouTube record with “Boy With Luv” highlighting Halsey, which amassed 74.6 million views in the first one-day period in April 2019.
BTS, which is managed by Big Hit Entertainment, is set to release “Break the Silence: The Movie,” a documentary after the group on its “Love Yourself: Speak Yourself” stadium tour, beginning Sept. 10.
The TV performance premiere of “Dynamite” will happen at the 2020 MTV Video Music Awards on August 30 at 8 p.m. ET/PT.
The group’s fourth theatrical film, “Break the Silence: The Movie,” is planned to hit over 70 nations starting Sept. 10, with a rollout in extra 40-plus regions Sept. 24.
A list of which regions are required to have “Break the Silence” on which date has gone up at www.btsincinemas.com, with the declaration inevitably advised that “dates vary per territory and (are) subject to change based on the status of local cinema re-openings.”
The U.S., Canada, Mexico, Brazil, India, and more than 40 nations in all are listed for the later release date on Sept. 24. The list of regions getting the new film prior, on Sept. 10, is much longer — more than 70 in all — and incorporates Korea, the U.K., Japan, Spain, Russia, Italy, France, Thailand, and dozens more.
