Disney on Friday declared that it would be releasing the rest of its 2021 movies exclusively in theaters for a lengthy period before eventually making them accessible on Disney+ following the box office success of recent movies in spite of the Covid pandemic.
The organization’s media and entertainment division reported the move in an official statement, uncovering that every one of its five forthcoming films will have a base 45-day exclusive theatrical release prior to being offered through streaming to subscribers.
The upcoming movies incorporate the November release of Marvel’s “Eternals,” which follows a group of immortal beings with superhuman powers, as well as the long-anticipated remake of the classic musical “West Side Story,” which is planned for a December premiere.
The news follows reports that the most recent Marvel film, “Shang-Chi and the Legend of the Ten Rings,” got an expected $94.7 million in ticket sales at U.S. and Canadian theaters over Labor Day weekend, setting a new record for a September holiday opening weekend, as indicated by Reuters.
The film was released exclusively in theaters for a 45-day run before it will be added to Disney+, a shift from the simultaneous release of “Black Widow” in theaters and through the streaming platform’s Premier Access.
The dual release incited a claim from the film’s star, Scarlett Johansson, who contended that the move was in violation of her agreement, which set her salary dependent on the’s film box-office performance.
Kareem Daniel, chairman of Disney Media & Entertainment Distribution, said in a statement Friday, “Following the tremendous box office success of our summer films which included five of the top eight domestic releases of the year, we are excited to update our theatrical plans for the remainder of 2021.”
“As confidence in moviegoing continues to improve, we look forward to entertaining audiences in theaters, while maintaining the flexibility to give our Disney+ subscribers the gift of ‘Encanto’ this holiday season,” he added, referring to the animated film that will be added to Disney+ on Christmas Eve following an exclusive 30-day run in theaters.
While movie theater generally stays below pre-pandemic levels, more individuals have been heading back to in-person appearances even in the midst of surges in the highly infectious delta variant.
AMC declared for this present week that Labor Day weekend denoted “the first time since the beginning of COVID that attendance during a weekend in 2021 exceeded the same weekend in 2019.”
The movie theater chain additionally said that it broke its admissions revenue record over the holiday weekend.