Top 5 LinkedIn Features for Small Businesses to Use

For small businesses, social media is more important than ever. It’s not just about the “fun” socials like Instagram and TikTok; it’s also for networking, hiring, and advertising.

LinkedIn’s top five features for small businesses to use.

1. Newsletter feature

Establishing yourself as an authority in your field to keep clients and potential clients aware of you is a key part of running an active and prosperous business on LinkedIn.

One excellent way to showcase your thought leadership in a more extensive format is through LinkedIn’s “newsletter” feature. Regularly sharing these weekly or biweekly can increase audience size, lead generation, and engagement.

Planning is also essential when it comes to newsletter creation. To avoid feeling overburdened, plan your topics ahead of time. You could even hold a monthly planning session to organize newsletter topics and other social media activities for the upcoming weeks. We advise posting them frequently.

Additionally, you can hire well-known industry representatives as guest writers. Both of you can benefit from having a larger LinkedIn following, but it can also offer new insights to help you engage your audience even more.

2. LinkedIn Ads

LinkedIn might be a good place to start if you’re just getting started with paid advertising.

Compared to ads on other platforms, LinkedIn ads are much more targeted; you can target your audience by seniority, job title, industry, and company size. Since LinkedIn is a professional platform, you are connecting with the decision-makers and those who are most likely to benefit from your services.

Even though LinkedIn ads can cost a little more than other types, they might be worthwhile for small businesses seeking leads, site traffic, or brand awareness.

3. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a premium feature that helps you find your ideal clients by giving you access to sophisticated search and lead generation tools.

Businesses can connect with and develop relationships with a large network of potential clients by using this tool. You can create customized lead lists, get real-time insights on prospects, and integrate with CRM systems in addition to having access to more sophisticated search filters.

To get the best results, it’s essential to know your target audience before using Sales Navigator. This includes knowing their job title, industry, company size, and location.

4. Showcase Pages

With LinkedIn’s “Showcase Pages” feature, you can make extra pages that link to your main company page.

These allow you to give more information and details about a particular product, service, or initiative that you want to showcase to your audience.

They are an essential tool for businesses looking to increase their online visibility. They can also be used to advertise events, disseminate news about the industry, and offer updates on goods and services.

5. LinkedIn Analytics

Businesses can learn about the demographics of their followers, the activity of their competitors, and the growth of their audience by utilizing LinkedIn’s analytics feature.

LinkedIn offers a wealth of analytics, but the most important ones are the demographics of your visitors, such as their job, company size, industry, and location.

Additionally, you can view the leads, clicks, and engagement rates. Clicks will let you know if your call to action was successful, and leads will let you download the information about the leads your page has generated.