Rapper Travis Scott is going to become the first celebrity to have their name on McDonald’s menu since Michael Jordan’s “McJordan”. This is the first McDonald’s meal named after a celebrity since 1992 when the chain partnered with Chicago Bulls legend Michael Jordan.
The Grammy Award-nominee loves McDonald’s Quarter Pounders with Cheese so much the organization chose to name the burgers after him — temporarily. It will be known as the Travis Scott Meal.
McDonald’s affirmed its new partnership with Scott and his record label, Cactus Jack, in a tweet and a Thursday morning explanation declaring the month-long promotion, which starts Tuesday and finishes October 4.
The Houston rapper personally introduced the Travis Scott Meal at a McDonald’s in Downey, Calif on Sept. 8. The franchise’s restaurants around the United States additionally convey the $6 menu item, as advertised in a national campaign including Scott as an activity figure.
“I couldn’t be more excited to bring the Cactus Jack x McDonald’s collaboration to life,” Scott said in a written statement. “We are bringing together two iconic worlds.”
Harmonizing with the McDonald’s declaration, Scott dropped a new merchandise collection that honors vintage visuals from McDonald’s history. Among the items available to be purchased are the expected attire (T-shirts, hoodies, shorts) as well as uncommon offerings like a $90 Chicken McNugget body pillow and a $45 retro metal lunch box, all enhanced with Scott’s Cactus Jack calling card.
For the commercial, the 28-year-old showed up in action figure form (a nod to his 2015 debut album “Rodeo”) with faultless subtleties including his standout chains and Cactus Jack Jordans.
Scott’s version of the Quarter Pounder adds bacon and lettuce to the burger alongside a Sprite, a side of fries, and BBQ dipping sauce, which McDonald’s said was the rapper’s preferred meal growing up in his native Houston.
The meal costs $6 and McDonald’s says “It’s lit!” using one of Scott’s signature tag lines.
“Everyone has a favorite McDonald’s meal, no matter who you are,” McDonald’s U.S. Chief Marketing Officer Morgan Flatley said in a written statement. “We’re excited to bring the Travis Scott Meal to a McDonald’s near you starting next week.”
Fast-food chains like McDonald’s will in general work on razor-thin profit margins. Restricted promotions assist them with standing apart from the competition.
McDonald’s and Scott are additionally looking for charities to help during the month-long promotion. The organization shared the news on Twitter Thursday morning by tweeting a cactus and a burger emoji, which Scott later retweeted alongside an image of McDonald’s fries.
“CACTUS JACK FOR MCDONALD’S,” the rapper tweeted.
Also, Scott and the Cactus Jack group have planned new uniforms for McDonald’s staff the nation over. Where Justin Timberlake had previously improved the chain’s “I’m Lovin’ It” jingle in his trademark falsetto, Scott’s touch is the expansion of his catchphrase, “It’s lit!”
Scott was welcomed in Downey by a mob of fans holding up in line to attempt his new combo meal: a Quarter Pounder with cheese, bacon, lettuce, pickles, ketchup, and mustard; medium fries (with BBQ Sauce for dipping); and a Sprite.