Chase Rogers graduated with a degree in Kinesiology, where he specialized in sports management. The class curriculum was mainly made of presentations and innovative marketing strategies for a brand. He found that this intertwined well with real estate sales as the business was more and more tech-driven while still having to deliver messages in person. He watched the Million Dollar Listing show on Bravo shortly after graduating and fell in love with the idea of making it as a top realtor.
Learning the market inside out really helped out Chase, as well as attending broker tours and open houses. Chase also stated how It is also known that people like to casually talk about real estate socially. Which in that case, Chase believes having market knowledge and being able to converse on that topic increases your chances of getting chosen as someone’s agent.
Another successful habit chase enjoys doing is staying active on social media, like IG stories. He knows it helps people remember you, whether it is friend or business like, but Chase is confident that is the best ROI and there is no cost to it.
Building a Brand
When Chase ventured into real estate fully, he knew that he had to do an outstanding thing to create a brand. He also had to create a brand that would be a household name for many. Therefore, he created ‘ChasingTheDeal.’ He added high-quality marketing videos and put a catchy intro to establish his brand. He then got into the luxury market after gaining several high tier connections.
One time, he closed a deal that he says launched him and inaugurated him to high tier clients. It was a family that was initially budgeting for an $800K. However it took more than a year to close the deal, but it taught him a lot, including patience. Having done the first one, he felt confident and credible to handle anything that came his way. Finally, the family got a house that cost $2M.
He now had the authority and credibility to pitch and close more same level clients. He leveraged that sale and got into luxury real estate. Since then, he has closed several $ 3M houses and is still counting.
Chase plans to ensure that he is adapting to emerging trends like social media marketing; he also thinks of ways to elevate his marketing so that it can remain valid and authentic. He also is planning to do better customer service by reaching to his clients on their birthdays, holidays, and any day that is special to them.
As he concludes, Chase advises the startups. He says that the first year is mostly for learning the market, establishing credibility and trust. According to him, the first year leaves someone with a lot of time, and you can utilize it by going to open houses and brokers tours. That allows you to give insight into potential clients’ homes and meet top agents that you are likely going to work with.