This week, Microsoft went to Brussels to meet with market regulators from the European Commission and convince them to buy Activision Blizzard King, which was previously declared to be worth a staggering 68.7 billion dollars.
The situation has been looked at by the European Central Bank, which is wondering if Microsoft would not take over. a significant advantage over competitors in the video game industry for PC, mobile phones, and streaming services.
(The FTC in the United States and the CMA in the United Kingdom, two other regulators, have been even more strident in court opposition to the transaction.)
Following their meeting, Microsoft held a press conference in which it declared that it would bring all Xbox games to NVIDIA and its streaming service GeForce Now, one of its competitors.
Microsoft’s president, Brad Smith, called it absurd that Microsoft could gain an advantage over Sony by demonstrating that they have a much smaller market share than their rivals.
Microsoft has decided to completely ignore Nintendo, despite Sony PlayStation’s 80 percent market share in Europe and Xbox’s 20 percent.
In their European console markets, Smith defended Microsoft Xbox and Sony PlayStation.
Microsoft doesn’t think Nintendo is a real threat because it offers a very different kind of product that works very well (the Switch sweeps as much as the Wii and DS did in its day) and doesn’t seem to hurt the other two competitors. As a result, Nintendo is completely ignored.
Microsoft claims that there is a 75% difference between Sony and Microsoft.
The difference between Xbox and Sony would be catastrophic if we traveled to Japan: 96% of the market is held by both companies, but Nintendo would probably wipe them both out if it appeared.
Microsoft has also excluded North America, where Xbox has always been popular and where there is likely to be more competition (despite the fact that PS5 appears to have the advantage).
The whole point is to show that, unlike the Activision board of directors, which is eager to close the deal as soon as possible, Sony does not require the protection of regulators and that, for the time being, Sony does not want to sign its proposal that Call of Duty be released ten years after Valve and Nintendo did.
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