A series of updates to Instagram Reels adds new innovative tools, better approaches to drive engagement, and an update that changes how videos are shared.
New features for Reels accessible today include:
- Enhanced remixes
- New templates
- Automatic conversion of video posts to Reels
- The ability to boost Reels as ads
Here’s more about each of the new features for Instagram Reels.
Instagram is enhancing the remix feature for Reels, which permits you to respond to videos from different clients.
Presently, you’ll have the option to remix public photos and record your response to them as a Reel.
New remix layouts let you choose from green screen, split screen, or picture-in-picture reaction view.
For the first time, you’ll have the option to add your recording after the original clip as opposed to having the two pieces of content show up all the while.
You can now make Reels utilizing templates, which preload audio and clip placeholders so you can add your photos or video clip.
Another Dual template allows you to record video with your phone’s front and back camera simultaneously.
To get to the template, tap the camera icon on the Reels tab.
Converting Video Posts To Reels
Instagram will automatically convert all video posts shorter than 15 minutes into Reels.
This change applies to new videos as it were. Existing videos shorter than 15 minutes will stay as video posts.
The Video and Reels tabs on your Instagram profile will join as one when this change rolls out before very long.
Boosting Reels As Ads
Businesses can now boost Reels inside the Instagram app by transforming them into advertisements. This sets out an opportunity to quick-track your approach to additional perspectives and engagement.
To boost a Reel, it should be 100 percent unique substance, under 60 seconds in length, and recorded in the 9:16 (vertical) aspect ratio.
In the wake of publishing it, you can boost a Reel by viewing your substance and tapping Boost Post. Boosting a Reel gives you access to engagement experiences selective to advertisements.
Boosted Reels show up in the Instagram fundamental feed, Stories, the Reels tab, and the Explore page.