WHO and Video Game Industry Launch #PlayApartTogether Campaign to Promote Messages Against COVID-19
The World Health Organization (WHO) and the video game industry have collaborated on #PlayApartTogether, a promotional campaign that empowers healthy physical distancing by bringing unique events, special features, exercises, prizes, and inspiration to probably the most popular games in the world.
Some of the industry’s greatest and most impressive organizations — from Activision Blizzard to Zynga — are partaking, with billions of clients represented.
That signals a major standard moment for games, which have gotten much more popular as individuals are isolated in their homes without the opportunity to take part in physical entertainment. What’s more, it’s additionally a turnaround for the WHO, which a year ago branded “gaming disorder” as an ailment that can be clinically treated. That move was welcomed with alarm by game organizations, however, prompted a great deal of conversation about addiction.
Ray Chambers, United States Ambassador to the WHO, said in a statement that, during the difficult time of the coronavirus, he acclaims the “ingenuity of partners from all sectors who are stepping up to assist in efforts to combat the COVID-19 pandemic.”
The WHO is enrolling the global gaming industry to arrive at millions with significant messages to help forestall the spread of COVID-19. The games sector will launch #PlayApartTogether, an activity to advise and encourage the huge network of clients to follow the WHO’s significant health rules, including physical distancing, hand hygiene, and other incredible preventive activities to slow the spread of COVID-19.
Through this unifying together hashtag, organizations will encourage discussion within their games and via social media. Chambers included, “I thank the games industry for stepping up to help bring an end to the COVID-19 pandemic. We hope this campaign to #PlayApartTogether encourages even more people to stay safe and healthy while they help flatten the curve and save lives.”
In an announcement, Bernard Kim, president of publishing at Zynga, said his organization’s mission of interfacing the world through games has taken on a new dimension during the worldwide emergency. He said Zynga is respected to help WHO’s work and give “our players with a support system during this period of physical distancing. The #PlayApartTogether initiative activates positivity and community that can help us commit to the urgent task at hand.”
The members incorporate Activision Blizzard, Kabam, Snap Games, Amazon Appstore, Maysalward, Twitch, Big Fish Games, Playtika, Unity, Dirtybit, Pocket Gems, Wooga, Glu Mobile, Riot Games, YouTube Gaming, Jam City, SciPlay, and Zynga.
Game producers on #PlayApartTogether
A few different U.S. game organizations are supporting the WHO #PlayApartTogether declaration in different manners:
- Zynga will make more content accessible free in its “Dawn of Titans” game (on Android and iOS) and will make a free BMW Z04 accessible within “CSR Racing 2,” if players complete 250 million races throughout the next two weeks.
- Dirtybit will give “Fun Run 3” players additional prizes for finished journeys.
- Pocket Gems is including new features in its interactive storytelling app “Episode” and “War Dragons” game.