Veteran streaming service Netflix is developing into video games and plans to offer ad-free games for cell phones or mobile devices with no additional cost to subscribers as early as 2022. Netflix’s plans to enter the gaming world will not be the first, however, it could stir up the industry for other contending services and subscriptions too.
The streaming market is altogether soaked: These days, you’d be unable to discover a channel that doesn’t offer some kind of streaming alternative (hello, CNN Plus). Also, since numerous movies and shows overlap across various services, organizations are continually searching for approaches to separate themselves.
Various services have been experimenting with video game subscriptions. Last year, Amazon (maker of Prime Video) invested in Luna, a cloud gaming service, and works its own gaming studio too. Google (owner of YouTube) launched game-streaming service Stadia in 2019. Furthermore, Apple, which launched Apple TV Plus last year, likewise looked to extend its audience with the mobile gaming subscription service Apple Arcade in 2019. Indeed, even Zoom is getting in on gaming with poker, Heads Up, and Kahoot.
What games will Netflix offer?
Netflix hasn’t reported particular games yet, however, the streaming monster recruited previous Electronic Arts and Facebook executive Mike Verdu for the project. EA is a powerhouse game publisher that owns popular titles like The Sims, Mass Effect, FIFA 21, Madden 21, and Medal of Honor. Facebook additionally housed addictive titles like FarmVille and Candy Crush.
Netflix’s gaming adventure will begin with ad-free games for mobile devices like phones and tablets, which will be accessible on the streaming service at no additional cost. The streaming service likewise said it would explore different avenues regarding making games dependent on existing Netflix franchises, as well as totally original stand-alone games that might actually produce spinoff films or shows, as indicated by a reporter.
We could see Netflix fire setting up deals with developers and publishers to carry well-known mobile games to the platform without ads, likened to what you may get with a subscription to Apple Arcade.
When can I play video games on Netflix?
Netflix hasn’t given a particular date yet, however, the service plans to begin adding games to its platform in 2022, as indicated by a Bloomberg report. During a conversation on July 20 about the organization’s second-quarter earnings, Netflix said it’s in the “early stages” of a “multiyear effort.”
All things considered, when games start to be added, Netflix will monitor its audience’s reception of games and change future content, as different services have done. For example, last year, Apple Arcade canceled various games looking for titles that would better drive subscribers.
Will Netflix have console games?
During the July 20 meeting, Netflix executives said the service would at first focus on mobile games. But since so many gadgets support Netflix, it wouldn’t be out of the realm of possibility to grow to Xbox, PlayStations, and PCs. Verdu’s experience with gaming on various hardware and service platforms will likewise be valuable to the project’s future.
Netflix has already dipped a toe into gaming when it released the interactive, choose-your-own-adventure-style video Bandersnatch, situated in the Black Mirror universe. The service additionally referenced producing more interactive content like Bandersnatch back in 2019.