TikTok has introduced a new AI-powered performance marketing suite that can create campaigns “from A to Z, automated by TikTok and powered by AI”. The suite,...
Marketing through referral programs has been around for a while. As a matter of fact, before B2B marketers began referring to it as “referral marketing,” it...
Snapchat’s decision to revive its Phantom House series on Halloween indicates that the holiday presents a significant opportunity for the company. Snap cited research that showed...
Data science plays an important role in marketing like never before in the digital age of quick and efficient communication. Marketers now have access to superior...
B2B is an abbreviation for “business to business.” It is a type of business strategy in which one or more companies produce goods and services for...
Tata Capital, the Tata Group’s flagship financial services company, launches its current campaign, ‘Mitaye Faasle’, featuring brand ambassador Shubman Gill. The realization that people sometimes fail...
The #HyperService campaign that Ola Electric has launched today aims to expand the strength of its service network and provide customers with the most cutting-edge post-sale...
Marketing leaders around the world will invest approximately $24 billion in influencer marketing this year, because of the channel’s capacity to increase quality awareness and consideration....
When starting a new business, one of the things you’ll need to think about is how to market your product or service. Whether you open a...
It was smart of you to invest in technology to support marketing automation. Automated campaigns boost the significance of your target audience and raise the efficiency...