The customer journey in B2B marketing differs slightly from that in B2C marketing. Logic-based metrics are more important to potential B2B clients than a brand’s emotional...
Google’s NotebookLM app now offers Audio Overviews, an AI tool that transforms your research into podcast-style conversations, in languages other than English. More than 50 languages,...
PayPal has expanded its advertising capabilities beyond its own platform with the launch of Offsite Ads, enabling it to target customers via display and video advertising...
May is Small Business Month, a time to honor and recognize the achievements of the 33.2 million small businesses and startups in America. Additionally, it is...
Instagram creators now have a new tool to try if they’re searching for a free editor to improve their videos. Edits, which was released on Tuesday,...
Instagram’s latest update includes a new feature called “Blend.” With the use of this feature, users can access a shared, invite-only feed of reels in group...
Saving money is a goal shared by all business owners. Some costs can be cut without negatively impacting your business, while others are necessary for your...
Teams working in marketing and digital are familiar with the challenges of striking a balance between lofty goals and limited resources. Every marketer needs to learn...
Zoom Tasks, a new AI-powered task management tool integrated into Zoom Workplace, has been formally released by Zoom. With the help of its AI Companion assistant,...
The World Men’s Curling Championship, which will take place at the Temple Gardens Centre in Moose Jaw, Canada, from March 29 to April 6, will feature...