Esports Premier League signs gaming streaming platform Loco as its exclusive digital broadcast partner

Esports Premier League (ESPL) has roped in gaming streaming platform Loco as its exclusive digital broadcast partner for the second season of the event. All matches of the subsequent season will be live-streamed solely on the app and website of the company.

The current year’s association is set to connect with esports athletes in the country over in a well-known fight royale game, Battlegrounds Mobile India (BGMI)’ and conveys a prize pool of ₹1 crore. The association will be played in two separate stages in the underlying phase— online qualifiers and invitational qualifiers — to shortlist the main 16 teams. The initial 12 teams, the top two teams from the open qualifiers and the top ten teams from the invitational qualifiers, will advance directly into the finals.

The teams ranked from 3 to 10 in the online qualifiers and teams ranked from 11 to 18 from invitational qualifiers will vie for the other two spots accessible in the finals.

The Esports Premier League had additionally roped in Chinese smartphone brand, Tecno Mobile as its presenting sponsor for the second edition of the country’s most memorable franchise-based esports association.

Loco brings together gaming communities, creators, and viewers. The grand finals of the association will be facilitated through a LAN event, making it the association’s first-offline grand finals to be hosted anyplace, it said.

ESPL’s director Vishwalok Nath said: “With shared values and a compelling gaming proposition, we are super excited to team up with the gaming streaming platform. We are pleased to be working together with the team to create interesting and engaging content for the esports fans and the community out there. We are always keen to associate with brands that share the same passion for esports as us and are looking forward to a fruitful association.”

Ashwin Suresh, the founder of Loco said, “We will play a pivotal role in growing the fanbase for ESPL and providing yet another entertaining experience for the Indian gaming community.”

As per a new FICCI-EY media and entertainment report 2022, content creation and simultaneous viewership around gaming saw a huge flood in India and there is likewise a meteoric ascent in esports viewership, from 6 lakh in 2020 to 20 lakh hours in 2021.