National Football League and Samsung Electronics UK Announce a Partnership as the NFL’s Official TV Partner in the UK and Ireland

The National Football League (NFL) and Samsung Electronics UK have announced a new season-long partnership as the NFL’s official TV partner in the UK and Ireland.

This cooperation intends to give the ultimate NFL gameday experience at home for the growing fanbase of over 16.7 million followers, using Samsung’s large-screen, market-leading televisions.

The partnership will include a series of multi-channel activations across the season, to raise awareness of Samsung large-screen TVs and soundbars.

Special promotional offers, social media campaigns, PR efforts, CRM initiatives, online promotions, and interactive activations will be featured at the three NFL London Games in October 2024.

A new weekly highlight series titled “The 8K Rewind” will be one of the season’s additional marketing initiatives. It will highlight the superior clarity and 8K capabilities of Samsung’s premium televisions. Utilizing NFL imagery and highlighting Samsung’s Neo QLED and large-screen products, additional initiatives are planned.

Zeena Hill, Director of Marketing for TV/AV at Samsung Electronics in the UK and Ireland, said: “We’re extremely excited to be partnering with the NFL, one of the biggest brands in sport. The NFL continues to surge in popularity particularly here in the UK and people are searching for the ultimate viewing set-up, so it was the perfect match for us. With more than 3.4 million fans watching last season’s Super Bowl LVIII in the UK alone, this year is set to be even bigger, with an action-packed season already underway.

“Our partnership will showcase our superior large screen clarity and performance combined with our enhanced AI features to deliver truly immersive content for viewers so fans can witness every game in the ultimate detail as if they were in the stadium itself.”

“Samsung is the perfect partner to bring the excitement and action of NFL games on screens to fans across the UK and Ireland,” said General Manager NFL UK and Ireland, Henry Hodgson. “We look forward to working together to give fans the very best NFL viewing experiences across the NFL 2024 season.”