Television
Today, we asked one of the professionals of the Iranian music market to reveal to Iranian singers how to generate revenue from global music platforms. Arman Afifeh is here to tell us
The rights of music works on foreign platforms have become a problem for many artists in Iran, and companies, producers and broadcasters, take advantage of the ignorance of the singer and producer, and unjustly consider these people as their own income.
Today we are going to talk about this with Arman Afifeh, CEO of Avaye Armani
Mr. Afifeh, what do you think is the main reason for this problem?
You see, because in Iran everything comes before its culture comes to mind, we get into trouble
In your music, people everywhere in the world support foreign platforms, they support their singers, but in Iran, they go for free, they download, they do not pay anything to listen to music.
I’m not saying they should buy the music themselves, at least listen to the music from Apple’s Spotify on YouTube.
You see, this trend contributes to the quality of a market’s music
Now in Iran, you have to spend a lot of money to promote a music, so that it can only be promoted.
Many times these songs have no meaning at all or even the voices of these people do not deserve to be heard and it is only with money that they are heard.
Spotify and YouTube are so professional that the music is charted according to their own merit. Any music that is worthy can be heard among the people.
Both people listen to good and higher quality music because it gives the singer a good production, and as I just said, the singer’s support is supported and encouraged to produce stronger works.
Unfortunately, many of our artists are currently on stage but are not yet familiar with Spotify.
This is unfortunate and many manufacturers or companies are taking advantage of this issue
So you believe that works should be heard from foreign platforms and help the reader, as well as encourage the reader to produce stronger works from this support.
Yes, there is even a platform to introduce Iranian music to the world, or at least Persian speakers in the world
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