The customer journey in B2B marketing differs slightly from that in B2C marketing. Logic-based metrics are more important to potential B2B clients than a brand’s emotional...
Searching for a more effective way to monitor marketing effectiveness and show the true worth of your marketing initiatives? The growing body of interaction data has...
In today’s highly competitive B2B landscape, marketing automation isn’t just a luxury-it’s a necessity. Businesses need streamlined solutions to connect with prospects, nurture leads, and engage...
LinkedIn has announced changes to its Campaign Manager platform targeted at providing better data and targeting tools to businesses looking to grow their in-app promotions in...
Almost two years have gone since the morning in November when we first saw OpenAI’s ChatGPT. We were shocked. Stunned. We experimented with it, asking it...
Programmatic ads can be used by businesses to advertise their products to a specific target audience on multiple online platforms, like apps and websites. Most campaigns...
Marketing through referral programs has been around for a while. As a matter of fact, before B2B marketers began referring to it as “referral marketing,” it...
B2B is an abbreviation for “business to business.” It is a type of business strategy in which one or more companies produce goods and services for...
Event marketing unites businesses with their target clients through memorable, engaging, and experiential events like webinars, hybrid events, in-person conferences, and Metaverse events. The primary goal...
Marketing is like a shot in the dark without analytics. It is essential to monitor incoming data and insights when running campaigns to determine whether your...
Major League Soccer’s Inter Miami and Egyptian powerhouse Al Ahly will face off in the 2025 FIFA Club World Cup...
The FIFA Club World Cup 2025 is a redesigned continental football club championship that will take place in the United...
The 2025 World Judo Championships will take place in the Papp László Arena from June 13 to June 20, 2025....
The success of your business depends on the creation of your budget. A carefully considered budget enables you to keep...
Why adopting AI technologies in Customer experience (CX) is essential in today’s customer-centric environment, and not merely a way to...