Canva Launches the “Dil Se, Design Tak” Brand Marketing Campaign for the Indian Market

The visual communication platform Canva has announced the beginning of its “Dil Se, Design Tak” brand marketing campaign in India. The company states that this campaign is part of its effort to connect with and inform different Indian user categories.

To effectively engage a varied range of Indian users, Canva has launched its brand marketing campaign in India called “Dil Se, Design Tak,” with a focus on hyperlocal integrated marketing.

India, Canva’s fifth-largest market, has a flourishing creator community and is expected to develop significantly by 2023. The Canva Creator Program has more than 120 Indian creators, and the Canva for Freelancers network in India boasts 240,000 members, indicating the growing demand for visual communication among freelancers and knowledge workers in India.

With its “Dil Se, Design Tak” campaign, Canva demonstrates its ability to bring concepts to life and encourages innovation among people in India’s many industries. Canva democratizes design for educators, businesses, organizations, and students, whether it’s for group projects or powerful presentations.

Canva hopes to improve top-of-mind awareness of its distinctive offerings and strengthen its relationship with Indian users by launching this brand marketing campaign.

India is now Canva’s fifth-largest market, according to the firm, with notable growth expected in 2023. According to Canva, there are more than 120 Indian creators involved in the Canva Creator Program, and there are 240,000 members in the Canva for Freelancers community in India.

The “Dil Se, Design Tak” campaign, which is aimed at Indian individuals and businesses, emphasizes how Canva’s platform can be used to make ideas come to life. To make design tools more accessible to educators, small company owners, students, and major organizations, the company says that the ad suggests using Canva for teamwork on projects and pitch deck creation.

Canva wants to raise awareness of its services and strengthen its relationship with Indian users with this ad.

“In today’s world of work, effective visual communication is crucial. At Canva, we’ve seen first-hand how visual communication empowers teams to express ideas clearly, increase collaboration, and supercharge innovation,” Chandrika Deb, growth and marketing lead, of Canva India, said.

In partnership with OML Entertainment, the campaign uses brand videos that incorporate product messaging and are distributed on digital and television media to highlight Canva’s brand proposition.