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Audible Starts Its First-ever Global Brand Marketing Campaign



Audible Starts Its First ever Global Brand Marketing Campaign

Launching its first-ever global brand marketing campaign, Audible Inc., an Amazon company that creates and provides audio storytelling, made the announcement.

According to the company, the brand execution looks at how listening to Audible transports us all to amazing worlds and alters our emotions, perspectives, and points of view while we continue our regular lives.

Touchpoints for the campaign’s social media material were posted on Audible and influencer networks. According to the firm, the content vividly illustrates the transforming qualities of imagination when listening to various genres on Audible, utilizing the viewpoints of a diverse spectrum of worldwide influencers. “Sunne Se Badhegi Soch” is the Indian tagline for Audible’s marketing.

Susan Jurevics, chief brand and international officer, of Audible, commented, “Through breathtaking visuals, powerful audio mechanisms, and an interactive digital and social approach, we were able to create a singular brand position that exemplifies the transportive and captivating qualities of listening to Audible. As a company with millions of worldwide listeners with different habits, rhythms, and interests, it was crucial to identify a precise voice and marketing approach to appeal to our expansive listening audience.” Jurevics continued, “Audio storytelling continues to scale– and audiences increasingly engage with Audible in ways that fit into and enrich their day-to-day. What’s clear through consumer insights and in conversations with our listeners is that listening to Audible gives people a way to imagine more and brings flavor, texture, and color to the everyday rhythm of their lives.”

Shailesh Sawlani, country manager, India – Audible said, “Our campaign captures the profound essence of audio storytelling – spurring thought, imagination, and inspiration through stories. As Audible continues to integrate into consumers’ daily lives, we are grateful we get to be their companions on this journey. Audible offers an escape from the mundane and aims to enrich lives with immersive and powerful audio storytelling.”

Brazil, Thailand, and the UK served as the shooting locations for the campaign, which was developed over three continents. The multi-award-winning director Antoine Bardou-Jacquet directed the commercial A/V ads.

Australia, Brazil, Canada, France, Germany, Italy, Spain, the United Kingdom, and the United States will all host the campaign.

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