- Dispatches cross-stage marketing campaign with an advertisement that features Sourav Ganguly.
- Regardless of his brand ambassador role, Sourav has moreover positioned resources into Classplus in his own ability.
December 14, 2020, Kolkata: Based out of Noida, Classplus, India’s driving stage for educators and helping coaching centres to go online, has uncovered that past Indian cricket skipper, Sourav Ganguly as its national celebrity endorser and their brand ambassador. Regardless of his part as brand mediator, Sourav has correspondingly positioned resources into Classplus in his own ability.
To begin the coalition, Classplus has dispatched a cross-country crusade, the primary focus of this being an advertisement which features Dada. Named ‘Mrs. Banerjee’, this advertisement, which went live today, is an affirmation for the coaches we all knew as kids and while growing up, including their efforts which had an enormous effect on our lives and the work they played in tuning us into responsible people. In the wake of a lockdown which put their compensation and occupations at genuine danger, this notification makes us review correctly what we owe them. It even incorporates the potential gains of getting access to a distant learning model through Classplus and the stage’s ability to make another future for all the educators who need to start their web teaching.
Follow this link to the video: https://bit.ly/3neXhlT
“We’re thrilled to introduce cricketing legend Sourav Ganguly as the official brand ambassador for Classplus. During his time as captain of India’s cricket team, Sourav proved himself to epitomise everything Classplus stands for – empathy, integrity, taking unexplored paths and building for the future. He’s carried these traits with him ever since, and we couldn’t be happier to have him on board,” said the Co-Founder, Classplus, Mukul Rustagi, when talking regarding the launch of their mission. “This ad reminds us of the role tutors and coaches have played in our lives. With Sourav’s association, we look forward to facilitating the shift towards online coaching, and empowering educators to mould many more leaders of tomorrow.”
Conceptualized by the inventive agency Option Design under the production of Opus Communication, ‘Mrs. Banerjee’ is made by acclaimed movie producer Aniruddha Roy Chowdhury. An industry veteran of both Hindi and Bengali film, Aniruddha is well known as the chief of 2016 Hindi spine chiller ‘Pink’, which gained commercial as well as critical acclaim and went on to win the National Film Award for Best Film on Other Social Issues.
On this esteemed affiliation, Sourav Ganguly said, “I am excited to launch this campaign alongside Classplus. During my time as a leader, one of the most important lessons I learned was the importance of backing my own team. Supporting players when they need it the most is critical to their future success. Classplus recognises that India’s tutors are vital to the nation’s academic success. As a category leader itself, it is applying these same lessons and providing educators with the support they need to transfer to a digital model. That’s what this ad showcases, and I can’t think of a better message to send out.”
Classplus integrates all teachers and training institutes through a mobile application helping them to construct their internet identity, sending study material, taking live classes, and increasing the pupil base. What’s more, teachers can also sell the study material content leading to them acquiring an extra way of income.
During these times when offline ventures have pressed pause, teachers are in dire need of an integrated platform instead of them using various other tools to manage communication, sharing study material and to stream live classes. This is exactly where Classplus comes into the picture. They have created a digital identification for themselves to help 50,000 teachers and more, becoming the favourite and preferred application by all the educators in our nation.
A little about Classplus:
Classplus, is a one of its kind mobile Operating System which enables training institutes to go online with their brick-and-mortar setup. Every year in India, almost 70M+ students go for offline training institutes to learn better, grasping a major of that market. Classplus aims to streamline this massive and fragmented market by helping tutors run all their communication, payments, assessments and online learning programmes on a full-stack mobile solution that doubles up as their online content repository. Classplus was launched in 2018 by Mukul Rustagi and Bhaswat Agarwal. With 50,000+ educators and 7M+ students across 200+ Indian cities using Classplus, they have become the category leaders in India.
Co-founders of Classplus, Mukul Rustagi and Bhaswat Agarwal