Cosmina Esanu was born on 24th October 1991 and raised in Romania, Europe. She is a lash artist, trainer, licensed esthetician, YouTuber and Podcast Host. Eyes are the window to the soul and Cosmina makes them look and feel much better thanks to the technique she uses in applying eyelash extensions.
Cosmina’s love for lashes is based on her passion for beauty products since she was a child. But when she grew older and migrated to the United States with her husband and only $500 in her pocket, she started her career as a make-up artist.
“WHEN I FIRST STARTED DOING LASHES, I REALIZED THAT I CAN HELP SOMEONE GET A NATURAL LOOK THAT LASTS FOR WEEKS WITH EYELASH EXTENSIONS. APPLYING LASH EXTENSIONS FOR MY CUSTOMERS AND HELPING STUDENTS ALL ACROSS THE WORLD LEARN THIS BEAUTIFUL SKILL IS REALLY A DREAM COME TRUE.” COSMINA SHARES.
So she decided to become a Professional Lash Stylist and today she offers unforgettable experiences to other professional women, brides, models and artists. Even though Cosmina started with humble beginnings as an immigrant with little money, she was able to grow her influence through her ability to master the skill of lash extensions.
Today, Cosmina runs a lash salon in Boston, Massachusetts, which she has built from the ground up, all because of her passion and hard work. She breathes and bleeds eyelash extensions and helps other eyelash artists get started.
“I AM BLESSED TO WORK WITH WOMEN WHO I CAN HELP FEEL SAFE WITH THE POWER OF EYELASH EXTENSIONS. I AM ALSO HAPPY TO SHARE MY KNOWLEDGE WITH OTHER STUDENTS WITH THIS ONLINE EYELASH EXTENSION COURSE.” COSMINA SAYS.
Cosmina has overcome great obstacles to get to where she is today. Not only does she run her salon in Boston, but she also provides online training services through her webpage Limitless Beauty Boss. But it was not easy, although she always kept in mind her motivations: to achieve financial freedom and have the ability to travel the world.
“BEING AN IMMIGRANT IN THE U.S., AND LITERALLY LANDING AT THE AIRPORT WITH MY HUSBAND WITH $500 IN OUR POCKETS WAS THE BIGGEST CHALLENGE.” COSMINA RECOUNTS. “THE FIRST FEW YEARS OF OUR LIFE WERE QUITE INTENSE. BEING EXPOSED TO A NEW CULTURE, A NEW LANGUAGE, A DIFFERENT ECONOMY WERE ALL OBSTACLES I HAD TO OVERCOME. THE BIGGEST OBSTACLE WAS MAINLY MY MENTALITY BECAUSE I HAD TO PUSH MYSELF TO COMPETE WITH MYSELF AND NOT WITH OTHER PEOPLE.”
This is why Cosmina understands the importance of mindset. For her, a business can only grow as much as the owner’s potential. So, in her words, if the business owner does not have the right mindset, the business will never grow.
“MY ADVICE FOR THOSE TRYING TO START THEIR OWN BUSINESS IS TO FIND SOMEONE THAT HAS ACHIEVED WHAT YOU WANT TO ACHIEVE.” COSMINA STATES. “IF YOU HAVE A BUDGET, HIRE A MENTOR AS FAST AS POSSIBLE. BUT NOT ANY MENTOR, FIND SOMEONE THAT HAS ACHIEVED WHAT YOU WANT TO ACHIEVE, AND HIRE THAT PERSON TO TEACH YOU. IF YOU DON’T HAVE A BUDGET, FIND SOMEONE THAT HAS ACHIEVED WHAT YOU WANT TO ACHIEVE AND GO WORK FOR THEM FOR FREE OR FIND SOMETHING VALUABLE THAT YOU CAN OFFER TO THEM IN EXCHANGE FOR THEIR TIME.”
With all her experience and potential in applying eyelash extensions, Cosmina has set herself on a mission to help as many women as she can to have a rewarding career by becoming an eyelash extension artist. To do this, Cosmina has recently launched an online course and group mentorship program.
“I WORK WITH STUDENTS ALL ACROSS THE WORLD TEACHING THEM HOW TO APPLY LASHES AND HELP THEM BECOME FULL-TIME LASH ARTISTS. ALSO, I RECENTLY RELAUNCHED MY 2 DAY LASH EXTENSION INTENSIVE, WHERE STUDENTS TRAVEL TO BOSTON, MA, AND LEARN FROM ME DIRECTLY HOW TO APPLY LASHES, AND BECOME CERTIFIED LASH ARTISTS.” COSMINA EXPLAINS.
This capacity to be transparent and open is something that sets Cosmina apart from her competition. She educates her customers about every step of the lash extension process.
“When my customers choose me, they don’t get just a simple lash extension set, they get a full experience that helps them feel confident.” Cosmina says.
Cosmina is also always looking for ways to innovate with her business. Recently, she launched her podcast Limitless Beauty Boss, which has received high ratings, where she shares tips and tricks on how to start a business in the beauty industry. In addition, in her YouTube channel she publishes weekly videos on how to apply lash extensions and how to succeed as a lash artist.