As the COVID-19 pandemic surged across the world, it enormously impacted the global economy. While it initially persistently destroyed businesses, brick & mortar and e-commerce models slowly gain momentum and flourish under the ‘new normal’ scenario. In a recent report released by the fitness clothing brand – YoungLA, it was highlighted that the company saw a 300% growth from the comparable quarter before that. In its result, the LA-based brand emphasized the strain COVID-19 has put on small and medium-sized businesses, stating that YoungLA’s unique positioning helped them sail positively and safely during this time.
“The vast majority of people are dependent on startups, small and medium-sized businesses for employment opportunities, and they are the ones to struggle the most during a crisis,” said Gurmer Chopra, co-founder, YoungLA. “The spread of the fatal coronavirus has been tough on everybody, especially the entrepreneurs; however, our aim since the start was to work as fast and aligned as possible to extend support to our customers, employees, and vendors. Our goal is that, because YoungLA exists, more entrepreneurs and related stakeholders will get through this.”
The brand continued to witness positive momentum with its discounts, membership benefits, and merchant solutions. Even as American companies are struggling amid COVID-19, YoungLA has reached milestones, swiftly climbing the ladder from a mere 1000 sq. ft. warehouse in 2015 to 10000 sq.ft. as of 2020. The fitness shopping brand has also had a financially strong year in 2019, while also touching an all-time high in its visitor count and number of employees. During the release of the report, YoungLA co-founder Robby Chopra said the company did ‘extensive’ scrutiny of its overall spending and decided to append certain expenditures to redeploy that money into areas that are much more beneficial, such as faster delivery systems and quicker customer response.
As of now, YoungLA is dealing in a diverse range of categories like bomber jackets, beanies, hats, basketball shorts, graphic tanks, jean jackets, straight bottom, swim shorts, and compression shorts, among others. The brand is heavily focused on offering the convenience of shopping for excellent quality, the incentive of home delivery, and unique products at discounted prices. Foreseeing the steady growth ahead of the results, the brand’s co-founders remain excited about the future of the brand’s expansion and presence and plan to focus on readying it for more success. The duo is all set to introduce various new products to enhance sales further and improve other benefits for new customers!