Adobe and Microsoft Advertising Collaborate to Launch Adobe GenStudio for Performance Marketing

Adobe today announced the general release of Adobe GenStudio for Performance Marketing, a powerful generative AI-first application that allows organizations to manage, generate, remix, and measure content for marketing and advertising campaigns. This new application solves one of the most pressing issues confronting marketers today: the need for tailored content across a wide range of platforms and geographies is outpacing available budgets. In fact, 64 percent of marketers think that content demand will increase by at least 5x between now and 2026, driven by consumers who seek relevant brand experiences that are dynamic across platforms such as social media and mobile.

With Adobe GenStudio for Performance Marketing, brands can use a single self-service application to produce paid social ads, marketing emails, display ads, and other content with unprecedented speed and agility. It combines creative teams that create a brand’s basic look and feel with marketing teams that must produce variants on a large scale for demanding channels such as social media and mobile.

A powerful set of features allows users to find brand-approved assets and develop content variations using generative AI tools like Adobe Firefly and third-party large language models. Compliance controls ensure that every piece of content protects and adheres to brand standards. Adobe also announced a new partnership today, allowing marketers to activate ad content directly through Microsoft Advertising, leveraging performance insights to drive real-time optimization.

Adobe x Microsoft Advertising

Microsoft Advertising reaches a broad and engaged audience of over 1 billion people via consumer sites including Bing, MSN, Outlook, Xbox, and more. They have billions of data points that are not available anywhere else, including search intent, browser behavior, profile data, content preferences, demographics, and more. Microsoft Advertising’s first-party data comprises of powerful, privacy-protected consumer datasets that assist marketers in reaching audiences based on product and brand preferences, purchases and conversions, content preferences, and location.

Adobe’s collaboration with Microsoft Advertising means that advertisers will be able to use Microsoft Advertising’s comprehensive ecosystem, as well as GenStudio for Performance Marketing for personalized content variations, to send advertisements directly to these specific surface regions. Performance data can then be fed back into the application, establishing the necessary feedback loop. Marketers may better determine whether their messages and services are resonating — and adjust as conditions change. These data will then be linked to interaction across various channels, including search advertising, display, and video.

“Generative AI is a powerful tool to enable richer insights, deeper personalization for consumers, greater efficiency and performance for marketers, and a more empowered advertising ecosystem,” said Lynne Kjolso, vice president of global partnerships and retail media at Microsoft Advertising. “Our engagement with Adobe GenStudio will bring our joint innovations to a broader set of marketers, helping them reach high-quality audiences with ease and greater impact.”

The most recent application within Adobe GenStudio is GenStudio for Performance Marketing. GenStudio is Adobe’s end-to-end content supply chain solution that makes the process of delivering content for marketing campaigns and personalized customer experiences more efficient. This new offering enables marketers to work more successfully with their creative counterparts by allowing for the effective reuse of content created by creatives, paired with brand guidelines and rigorous evaluation and approvals by creative teams.

Marketers can better self-serve with routine activities, freeing up creative resources to focus on higher-value work, and both functions have a greater understanding of content performance. Delivering high-value experiences that can generate engagement and solidify consumer loyalty has never been easier thanks to Adobe GenStudio for Performance Marketing.