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Barllina, the success story of online business



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As a clothes and dresses brand for women, Barllina has grown from a company with several stores distributed in Saudi Arabia to a full online business that has been able to sell its products around the world.

In 2008, this enterprise based in Jeddah, Saudi center of commerce, decided to change its business model. With the owners that followed over the years a family tradition since the company started with the Saudi merchant Abdul Kareem Thabet Saleh, who owned a shop for selling fabrics and clothes, Barllina was transferred to the online mode to increase the audience outreach.

Nowadays, this brand has its social media accounts, where they advertise and promote all their products. Barllina has achieved massive success with their social media, recording more than 300K followers on Instagram, more than 90k followers on TikTok, and more than 5K followers on Snapchat, due to their publications of many customers’ experiences and their adaptability to the recent trends and hashtags that are related to their merchandise.

The intention is to attract consumers to the only space where they can purchase Barllina’s products: the website ( In there, the company offers a variety of elegant and simple garments that are suitable for every occasion and that are weaved out of the best quality fabrics, with an experience of decades in designing and producing women’s dresses, making the customers look impressive at their workplaces, parties, day-outs, and even day-ins.

Also, the website provides different pay online services for any number of orders and different categories of products, a unique platform of customer service to reply to the clients around the clock, a fast dispatching and delivery process of its products, and a set of prices that are budget-friendly and suitable for everyone, making Barllina a highly sought-after company.

As for the products, Barllina takes the responsibility to dispense the high-quality dresses, through enhancing the designs and adapting to new trends, such as the clothes that are inspired by all types of customers around the world and fit all the cultures from east to west. Some of them are designed as per the Saudi tradition and heritage, like the embroidered traditional jalabiya, and the dress with a loose-fitting lace, lined with a belt, with a traditional design.

The success of Barllina in e-commerce has resulted in receiving orders from regions outside of Saudi Arabia, such as Europe, wherein customers like the entrepreneur Lili Mitrovic have had the opportunity to wear their dresses, such as a dress with embroidered lobes in black jazzer fabric, a distinctive design dress in a victorian tree, a long dress with distinctive victorian design and material, and a soft cotton dress, embroidered from the chest and shoulder.

Moreover, the firm promises an expansion of its online business in the next few years, increasing the capacity to produce and deliver its products. The firm’s goal is to reach all the world’s clothes and dresses markets, providing trending designs, western designs, and Arabic designs, and create more variations of women’s clothing and diversify the brand for men’s clothing as well.

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